Privacy Policy

1. Introduction

This Privacy Policy describes how Elevate Pools And Spas ("we," "us," or "our") collects, uses, discloses, and protects personal information when you visit ElevatePoolsAndSpas.com (the "Site") or contact us about our pool construction, renovation, upgrade, and hardscape services.

By using the Site, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.

2. Information We Collect

We collect the following categories of personal information:

• (a) Identifiers and contact information: Your name, email address, telephone number, mailing address, and any other information you provide when you fill out a contact form, request a free consultation, or otherwise communicate with us.
• (b) Project information: Details you share about your property and project, such as the type of pool or service you are interested in, your location, and your preferred timeline.
• (c) Commercial information: Records of services you inquire about or request from us.
• (d) Internet and electronic network activity: Information collected automatically when you visit the Site, including your IP address, browser type, device type, operating system, pages visited, time spent on pages, and referring website. We collect this information through cookies and similar technologies as described in Section 6.

We do not collect payment card information through the Site, and we do not knowingly collect Social Security numbers, driver's license numbers, or other government identifiers through the Site.

3. Sources of Information

We collect personal information directly from you when you provide it, and automatically through cookies and similar technologies when you use the Site. We do not purchase personal information from data brokers.

4. How We Use Your Information

We use personal information for the following purposes:

• (a) To respond to your inquiries and provide free consultations and estimates;
• (b) To provide, schedule, and communicate about our services;
• (c) To improve the Site and our services;
• (d) To send you information you request, and, with your permission, updates about our services;
• (e) To comply with applicable laws and legal obligations;
• (f) To protect the safety, security, and integrity of the Site and our business.

5. How We Share Your Information

We may disclose personal information to the following parties:

• (a) Service providers: Companies that help us operate the Site and our business, such as website hosting providers, email providers, and analytics providers. These providers are contractually required to use your information only to perform services for us and to protect it.
• (b) Legal compliance: Government authorities, courts, or other parties when required by law, court order, or legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• (c) Business transfers: A buyer or successor in the event of a merger, acquisition, reorganization, or sale of all or part of our business, subject to this Policy.

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising. We do not disclose your personal information to third parties for their own direct marketing purposes.

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, understand how visitors use it, and improve your experience. Cookies are small files stored on your device. You can control cookies through your browser settings, including by blocking or deleting cookies. If you block cookies, some parts of the Site may not work properly.

We may use analytics tools, such as Google Analytics, to understand Site traffic. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

7. Do Not Track

Some browsers offer a "Do Not Track" setting. Because there is no common industry standard for responding to such signals, we do not currently respond to Do Not Track signals.

8. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, including to respond to your inquiries, provide services, and comply with legal obligations. When information is no longer needed, we delete it or de-identify it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your California Privacy Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA"):

• (a) Right to know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes for collection, and the categories of third parties to whom we have disclosed it.
• (b) Right to delete: You may request that we delete personal information we collected about you, subject to certain exceptions permitted by law.
• (c) Right to correct: You may request that we correct inaccurate personal information we maintain about you.
• (d) Right to opt out of sale and sharing: You may opt out of the sale of your personal information and the sharing of your personal information for cross-context behavioral advertising. Because we do not sell or share personal information as described in Section 5, an opt-out request will be honored by confirming that no such sale or sharing occurs.
• (e) Right to limit sensitive personal information: You may request that we limit the use and disclosure of your sensitive personal information to what is necessary to perform our services. We do not collect sensitive personal information through the Site beyond what is described in this Policy.
• (f) Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights, including by denying services, charging different prices, or providing a different level of quality.

We will confirm receipt of your request within 10 business days and respond within 45 calendar days. If additional time is reasonably necessary, we will notify you and may extend the response period by up to 45 additional days. You may submit up to two requests to know in any 12-month period free of charge.

11. California "Shine the Light" Law

California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. Because we do not disclose personal information to third parties for their direct marketing purposes, no such disclosure occurs. You may still submit a request using the contact information in Section 10.

12. Minors

The Site is not directed to children under 16 years of age, and we do not knowingly collect personal information from children under 16. We do not sell or share the personal information of minors.

13. Residents of Other States

If you live outside California, you may have privacy rights under the laws of your state. Contact us using the information in Section 10 with questions about your rights.

14. Changes to This Policy

We may update this Policy from time to time. When we do, we will post the updated Policy on the Site and change the "Last Updated" date above. Material changes will be announced by a notice on the Site. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Policy.

15. Contact Us

If you have questions about this Policy or our privacy practices, contact us at: